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Tradeshow Tips & Tricks
When selecting a booth location, be at the center of influence. Try to locate your booth near the center of the hall/event where most visitors' paths will cross more then once.
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When selecting a booth location, use the odd aisle rule. If a hall has an odd number of aisles, try to locate your booth on the second and next to last aisles. People will pass by these aisles more than once getting to and from destinations.
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When selecting a booth location, pick narrow aisles. If there are aisles narrower than others, try to locate your booth on them since the visitors will be closer to the exhibits, and easier to engage.
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When selecting a booth location, select corner locations. Corner locations give you an opportunity for cross aisle engage, so long as you take the drape in the corner down.
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When selecting a booth location, select booth locations on the right side of the hall. Most people are right brained, and therefore will tour a show from the right.
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When designing a display, break up the back wall with shapes, contours, surface variety and dramatic lighting, rather then using a straight flat wall.
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When designing a display, create a strong clear message by using fewer larger graphics and one message statement. One clear message will stay memorable for up to 14 weeks.
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When designing a display, keep the exhibit bright, simple, and uncluttered. Display the product most recognized by the show attendees.
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When handing out brochures at your booth, use discretion. Identity and qualify leads before handing out material to attendees.
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When handing out brochures, gain an understanding of the prospects needs. You are selling solutions, not pieces of metal, plastic and paper. Before you propose a solution, you must know the prospects problem.
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Bring attention to your booth by adding a splash of color with graphics, carpet or seating area. A dark, motionless display won’t draw show attendees in.
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Properly trained staffers are key! Outgoing, well-trained booth personnel can draw people to your booth with simple, open-ended questions and a smile.
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Trade show attendees typically fall into three categories: customers, prospects and suspects. Study the pre-show attendee list and qualify them up front.
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Pre-show marketing is key to a successful event. Identify groups within the attendee list and market specific messages to them, qualified leads equal better prospects.
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Interactivity is key to drawing in show attendees. Hands-on demos and activities attract far more attention then passive, non-interactive booths.
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