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It's easy to tell immediately which companies put obvious time and effort into their exhibiting strategy. The company's exhibit will offer a welcoming feel and booth staff will positively interact with visitors, taking the time to ask questions and provide answers . . . READ MORE |
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Many exhibitors are starting to utilize QR codes and other forms of electronic advertising to supplement or substitute the use of promotional items . . . but are we forgetting the value of physical media? READ MORE |
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When it comes to the justification for exhibiting at tradeshows, there is plenty of focus on marketing, lead generation and most importantly, sales. While these are definitely important benefits to exhibiting, there are several other very good reasons . . .READ MORE |
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It happens to everyone from time to time but just because these mistakes happen doesn't mean they can't be avoided. All it takes is good judgment, a little maturity and a look at the most common conversation mistakes that tend to happen on the trade show floor . . .READ MORE |
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While face-to-face marketing events have seen an increase in participation this year, many companies are still seeking the most cost-efficient ways to exhibit . . .READ MORE |
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Before buying a display from the world wide web, you should be wary of what you're actually investing in. Online display vendors may appear to be offering a cost-effective solution when in reality, they may very well be selling a display comprised of poorly made materials that might not survive its first event . . .READ MORE |
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