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| Source: Bruce Backer, founder/CEO of Exponents |
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| In today's ever changing trade show environment where the trade show exhibitor has to meet new challenges, the use of hybrid trade show displays makes sense not only in terms of satisfying new company communications needs, but also in realizing substantial cost savings. |
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| The hybrid trade show exhibit combines the most appropriate design systems and materials to create a structure that best meets the trade show exhibitor's needs--whether it be the addition of a conference room, work stations with video monitors, keyboards, counter space, panels for graphics, or a locking storage space. |
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| Adding style and function to a pop up exhibit while maintaining portability is a good example of a small hybrid exhibit. The exhibitor can conveniently add a video monitor, locking storage, shelving and a counter workspace to a pop up that will easily pack into a single shipping case. On a larger scale, windows, plasma screen walls, headers and conference rooms can all be added by combining components from different pre-engineered systems to make a cohesive whole. |
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| Your trade show booth will have interchangeable elements that will fit precisely now and also in the future as components are added. Your trade show exhibit will be well-suited to keep pace with your company's future success, whether exhibiting at national or international trade shows. |
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