FB Displays & Designs, Inc.

Exhibit Design and Your Budget

Keep in mind when considering how much funding to allocate to display design that trade shows are an extremely visual medium: attendees shop first and foremost with their eyes. That being said, often what differentiates a great exhibit from a so-so one is about how smart you spend your available budget.

Custom modular exhibits are gaining in popularity among companies exhibiting in island spaces. This is due in part to recent innovations that enable designers to produce exhibits that rival traditional custom-built.

Custom modular island displays offer exhibitors custom-built style with the added advantage of being able to be repurposed. That is, components may be rearranged to offer fresh floor layouts or serve in smaller spaces and be augmented to expand into larger island venues.

Many companies are spreading the budgetary impact of their display investment over several events to achieve a positive ROI on each event. Before you start the design process you should ask yourself what other spaces you want the ability to use your display in, to further leverage your investment.

• Do you want to set any of the display up in a nontrade show environment? These might include your lobby, at a sales meeting, or your staff training facility to name a few.

• Do you plan to exhibit in spaces that are smaller?

• Do you want the ability to expand into larger spaces?

Click Here to visit our Learning Center for more trade show strategies.

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